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Principles of Marketing Engineering
Language
English
English
Book
Paperback
The 21st century business environment demands more analysis and rigor in marketing decision making....
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Libristo code: 01338236
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The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering-putting together concepts, data, analyses, and simulations to learn about the market
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About the book
Full name
Principles of Marketing Engineering
Author
Gary L Lilien
Language
English
English
Binding
Book - Paperback
Date of issue
2012
Number of pages
288
EAN
9780985764807
ISBN
0985764805
Libristo code
01338236
Publishers
Decisionpro, Inc.
Weight
657
Dimensions
180 x 255 x 22
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