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Primal Marketing
Evolutionary Secrets for Higher-Impact Marketing Strategies
Language
English
English
Book
Paperback
Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer go...
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Libristo code: 51378873
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110 b
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Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveal the hard-wired motives driving customer behaviour and the secrets of leveraging these to craft higher-impact marketing strategies. The book bridges theory and application.
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About the book
Full name
Primal Marketing
Author
Michael Nicholson, Sarah Hong Xiao
Language
English
English
Binding
Book - Paperback
Date of issue
2026
Number of pages
188
EAN
9781041149057
Libristo code
51378873
Publishers
Taylor & Francis Ltd
Weight
290
Dimensions
156 x 234
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