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Language
German
German
Book
Hardback
In view of the increasingly intense competition in many markets, the correct application of pricing...
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Libristo code: 25243352
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In view of the increasingly intense competition in many markets, the correct application of pricing policy is a matter of existential importance for corporate policy. This standard textbook discusses the various problem areas involved in setting prices and conditions, from the management point of view. It presents both the latest theoretical and methodological foundations for pricing decisions and for coordinating price and quality, and also price formation procedures that can be applied in practice. Separate sections are devoted to the capital goods sector, the retail trade and the services sector.
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About the book
Full name
Pricing
Author
Markus Beinert, Björn Ivens, Steffen Müller
Language
German
German
Binding
Book - Hardback
Date of issue
2020
Number of pages
572
EAN
9783170348929
ISBN
3170348922
Libristo code
25243352
Publishers
Kohlhammer W.
Weight
967
Dimensions
159 x 236 x 35
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