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Price is Wrong

Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing

Language EnglishEnglish
Book Hardback
Book Price is Wrong Sarah Maxwell
Libristo code: 04881386
Publishers John Wiley & Sons Inc, February 2008
Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her c... Full description
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Fair pricing is an issue that affects us all, whether we're consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.

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About the book

Full name Price is Wrong
Author Sarah Maxwell
Language English
Binding Book - Hardback
Date of issue 2008
Number of pages 256
EAN 9780470139097
ISBN 0470139099
Libristo code 04881386
Weight 446
Dimensions 159 x 236 x 25
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