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Language
German
German
Book
Paperback
Ertragreiche Preise sind die Grundlage jeder unternehmerischen Existenz. Zielgerichtete Erlössteueru...
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Libristo code: 49960990
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Ertragreiche Preise sind die Grundlage jeder unternehmerischen Existenz. Zielgerichtete Erlössteuerung auf Basis einer optimierten Preispolitik zählt damit zu den wichtigsten Erfolgsfaktoren in Management und Marketing. Wie mit klug gewählten Preisen Gewinnmargen gesteigert werden, beleuchtet Werner Pepels in der überarbeiteten und erweiterten 2. Auflage seines Buchs anhand neuester Forschungserkenntnisse und umfangreicher Praxiseinblicke.
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About the book
Full name
Preispolitik
Author
Werner Pepels
Language
German
German
Binding
Book - Paperback
Date of issue
2026
Number of pages
350
EAN
9783503243105
Libristo code
49960990
Publishers
Erich Schmidt Verlag
Weight
581
Dimensions
144 x 210
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