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Pratique du merchandising

Stratégies et organisation de l'espace de vente

Language FrenchFrench
Book Paperback
Book Pratique du merchandising Dominique Mouton
Libristo code: 47147151
Publishers DUNOD, June 2025
Vous cherchez des méthodes concrètes ?Je dois élaborer une stratégie et concevoir un point de vente... Full description
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Vous cherchez des méthodes concrètes ?
Je dois élaborer une stratégie et concevoir un point de vente de A à Z.
Je veux analyser et construire des assortiments.
Je veux optimiser la communication sur le lieu de vente.
Je me demande comment appréhender les dossiers merchandising industriels et distributeurs.
Vous avez coché au moins une de ces propositions ? Ce livre est fait pour vous !
  Résolument opérationnel, cet ouvrage présente les solutions adaptéesà tous les aspects du merchandising, tant pour les industriels que les distributeurs.
Illustrée de témoignages d’experts, de nombreux cas d’entreprise et de schémas techniques, cette 5eédition s’adresse à tous ceux concernés par le merchandising, du marketing au category management et au commercial.

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About the book

Full name Pratique du merchandising
Language French
Binding Book - Paperback
Date of issue 2025
Number of pages 320
EAN 9782100879144
Libristo code 47147151
Publishers DUNOD
Weight 370
Dimensions 160 x 220
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