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Positioning the Brand

An Inside-Out Approach

Language EnglishEnglish
Book Hardback
Book Positioning the Brand Rik Riezebos
Libristo code: 06714390
Publishers Taylor & Francis Ltd, November 2011
This innovative short text provides an in-depth, step-by-step description of all that an aspiring br...
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This innovative short text provides an in-depth, step-by-step description of all that an aspiring brand manager needs to know, in order to maximise the potential of their brands.

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About the book

Full name Positioning the Brand
Author Rik Riezebos
Language English
Binding Book - Hardback
Date of issue 2011
Number of pages 192
EAN 9780415665186
ISBN 9780415665186
Libristo code 06714390
Weight 362
Dimensions 223 x 143 x 16
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