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Planet Google

Language EnglishEnglish
Book Paperback
Book Planet Google Randall Stross
Libristo code: 04260378
Publishers ATBO, May 2009
This is a revelatory expose of Google and its ambition to become the controller of 'all the world's... Full description
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This is a revelatory expose of Google and its ambition to become the controller of 'all the world's information'. "Planet Google" explores the profound implications of that strategy for the business world, and for us all. Google has a dream: to manage the entire world's information. The company wants to access every single bit of it it can - from news, to financial and historical data; from the content of books, films and TV, to a complete record of the Earth's surface; and most controversially, the statistics of our personal lives - from what we have been reading, to who we have been talking to, to what we have been buying and where. If information is power, then Google are a force to be reckoned with. Google is almost evangelical in its belief that by realizing its vision it will be fulfilling the promise of computing, as envisioned by its founding developers. Others, however, are increasingly alarmed by the invasion of privacy that Google's vision might both entail and enable. With unprecedented access to the key players at Google HQ, "Planet Google" is a revelatory - and often alarming - behind-the-scenes investigation into Google's plans, and the implications of its mission for our future.

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About the book

Full name Planet Google
Language English
Binding Book - Paperback
Date of issue 2009
Number of pages 288
EAN 9781843549826
Libristo code 04260378
Publishers ATBO
Weight 270
Dimensions 129 x 197 x 22
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