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Persuasive Imagery

A Consumer Response Perspective

Language EnglishEnglish
Book Paperback
Book Persuasive Imagery Linda M. Scott
Libristo code: 09406536
Publishers Taylor & Francis Ltd, May 2015
This volume synthesizes and advances existing knowledge of consumer response to visuals. Representin... Full description
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This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with

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About the book

Full name Persuasive Imagery
Author Linda M. Scott, Rajeev Batra
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 464
EAN 9781138861305
ISBN 9781138861305
Libristo code 09406536
Publishers Taylor & Francis Ltd
Weight 635
Dimensions 152 x 229 x 30

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
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