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Persuasive Communication
Language
English
English
Book
Paperback
Providing an accessible integration of theory and research methods, this text prepares students to c...
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Libristo code: 10031126
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Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psycholo
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About the book
Full name
Persuasive Communication
Author
Paul A. Mongeau, James B. Stiff
Language
English
English
Binding
Book - Paperback
Date of issue
2016
Number of pages
383
EAN
9781462526840
ISBN
9781462526840
Libristo code
10031126
Publishers
Guilford Publications
Weight
544
Dimensions
228 x 156 x 19
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