Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

Austrian Post 5.49 € DPD courier 3.99 € DPD point 2.99 €

Contact

How to shop

Help

My account

▸ Empty :-(

Perspectives on Consumer Behaviour

Name: Perspectives on Consumer Behaviour
Brand: Springer Nature Switzerland AG
SKU: 28700609
Price: 192.99 EUR
Availability: InStock
Author: Wlodzimierz Sroka
ISBN: 9783030473792

Theoretical Aspects and Practical Applications

Wlodzimierz Sroka

Language

English

Book Hardback

Libristo code: 28700609

Publishers Springer Nature Switzerland AG, June 2020

This book explores key factors associated with consumer behaviour, from both a theoretical and pract... Full description

Libristo code: 28700609

472 b

192.99 € VAT included

In stock at our supplier Shipping in 10-13 days

Delivery to Austria

Up to 30 days for returns

Customers also purchased

Recueil d'Observations Sur Le Cholera-Morbus, Faites A l'Hopital Saint-Louis de Paris DAUVERGNE-A-H-A

Paperback

16.09 €

This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century - educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers' behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.