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Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld...
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Libristo code: 08374480
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Reports the results of a pioneering study conducted in Decatur, Illinois, validating Paul Lazarsfeld's serendipitous discovery that messages from the media may be further mediated by informal "opinion leaders" who intercept, interpret, and diffuse what they see and hear to the personal networks in which they are embedded.
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About the book
Full name
Personal Influence
Author
Paul F. Lazarsfeld
Language
English
English
Binding
Book - Paperback
Date of issue
2005
Number of pages
434
EAN
9781412805070
ISBN
9781412805070
Libristo code
08374480
Publishers
Taylor & Francis Inc
Weight
664
Dimensions
152 x 228 x 27
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