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Provides an exploration of the way in which brands insinuate themselves into the lives of people who...
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Libristo code: 06747083
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148 b
148 b
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Provides an exploration of the way in which brands insinuate themselves into the lives of people who encounter them at branded superstores. This work employs five American brandscapes to serve as case studies: Ralph Lauren; Niketown; American Girl Place; Disney store and "The Lion King"; and The Forum Shops at Caesar's Palace in Las Vegas.
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About the book
Full name
Performing Consumers
Author
Maurya Wickstrom
Language
English
English
Binding
Book - Paperback
Date of issue
2006
Number of pages
184
EAN
9780415339452
ISBN
9780415339452
Libristo code
06747083
Publishers
Taylor & Francis Ltd
Weight
232
Dimensions
137 x 217 x 19
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