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Dear customers, due to a public holiday, customer support is not available today. We will attend to your requests the next business day. Thank you for your understanding.
Language
English
English
Book
Paperback
Jörg Igelbrink's study provides the disclosure of a comprehensive explanation approach of the consum...
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Libristo code: 25209792
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Jörg Igelbrink's study provides the disclosure of a comprehensive explanation approach of the consumers purchase motivation and attitude towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author's findings identify a new consumer typology presenting a model of four positive consumer-attitude-types such as the influencing Realign Performance Advocates. In the research field of consumer behaviour the new consumer typology illustrates both the consumer purchase motivation and derived local fashion brand positioning.
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About the book
Full name
Perceived Brand Localness
Author
Jörg Igelbrink
Language
English
English
Binding
Book - Paperback
Date of issue
2019
Number of pages
320
EAN
9783658287665
Libristo code
25209792
Weight
454
Dimensions
148 x 210 x 19
