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Path to Purpose
How to use cause marketing to build a more meaningful and profitable brand
Language
English
English
Book
Paperback
Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand...
Libristo code: 18369802
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34 b
34 b
13.99
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Marketers and leaders recognise that developing an authentic purpose helps to build a stronger brand that attracts followers and collaborators, rather than just customers and consumers. In a world that needs solutions, people increasingly lo
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About the book
Full name
Path to Purpose
Author
CAROL BUTLER-MADDEN
Language
English
English
Binding
Book - Paperback
Date of issue
2017
Number of pages
210
EAN
9780648087502
ISBN
9780648087502
Libristo code
18369802
Publishers
Cause Effect
Weight
262
Dimensions
340 x 138 x 14
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