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Packaging design in consumer culture

Language EnglishEnglish
Book Paperback
Book Packaging design in consumer culture Kenny Zukowski
Libristo code: 43084720
Publishers Our Knowledge Publishing, March 2023
This book aims to address the packaging design in the relationship between content and container, an... Full description
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This book aims to address the packaging design in the relationship between content and container, and research formal and aesthetic features organized to generate attraction and desire for the consumer. The products, with their visual proposal and their symbolic functions, will serve as instruments to demonstrate their contexts in the consumer society, attributing values and generating meanings. It is intended, therefore, to reflect on consumption, according to the power of attraction and persuasion that the visual language of the packaging exerts on the consumer.

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About the book

Full name Packaging design in consumer culture
Author Kenny Zukowski
Language English
Binding Book - Paperback
Date of issue 2023
Number of pages 56
EAN 9786205786789
ISBN 6205786788
Libristo code 43084720
Publishers Our Knowledge Publishing
Weight 102
Dimensions 150 x 220 x 4

Categories

The Arts > Music
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