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Packaging and Sustainability

Die Verpackung vor dem Hintergrund von Corporate Social Responsibility und Nachhaltigkeit aus Sicht von Konsument, Industrie und Handel

Language GermanGerman
Book Paperback
Book Packaging and Sustainability Anne Schömig
Libristo code: 05041459
Publishers Grin Publishing, July 2014
Bachelorarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung,... Full description
? points 117 b
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Bachelorarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, Hochschule für angewandte Wissenschaften Würzburg-Schweinfurt (Medienmanagement), Veranstaltung: Marketing, Sprache: Deutsch, Abstract: Die vorliegende Arbeit setzt sich das Ziel, Hintergründe der Diskussion und Bewertungsansätze zum Themengebiet der nachhaltigen Verpackung kritisch zu hinterfragen, zu erläutern und zu bewerten. Es wird geprüft, ob es so etwas wie ein Standard für nachhaltige Verpackungskonzepte geben kann und wie nachhaltige Verpackungen beim Verbraucher ankommen.

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About the book

Full name Packaging and Sustainability
Author Anne Schömig
Language German
Binding Book - Paperback
Date of issue 2014
Number of pages 108
EAN 9783656686941
ISBN 3656686947
Libristo code 05041459
Publishers Grin Publishing
Weight 150
Dimensions 148 x 210 x 7

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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