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Overview of the Public Relations Function
Language
English
English
Book
Paperback
This book provides an executive overview of the field of public relations with a focus on what manag...
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Libristo code: 01220013
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This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.
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About the book
Full name
Overview of the Public Relations Function
Author
Bowen
Language
English
English
Binding
Book - Paperback
Date of issue
2010
Number of pages
186
EAN
9781606490990
ISBN
1606490990
Libristo code
01220013
Publishers
Business Expert Press
Weight
302
Dimensions
152 x 229 x 9
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