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Orchestrating Public Opinion
Language
English
English
Book
Hardback
Analysis of political advertising tends to give music short shrift - which flies in the face of what...
Full description
Libristo code: 16072346
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423 b
423 b
172.99
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Analysis of political advertising tends to give music short shrift - which flies in the face of what we know about the power of music to set a mood, affect feelings, and influence our perceptions. This book is the first to offer a detailed exploration of the role of music in US presidential campaign advertising, from Eisenhower to the present, showing that in many cases music isn't simply one element in the presentation of an ad's message - it's the dominant factor, more important than images, words, or narration.
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About the book
Full name
Orchestrating Public Opinion
Author
Paul Christiansen
Language
English
English
Binding
Book - Hardback
Date of issue
2017
Number of pages
276
EAN
9789462981881
ISBN
9462981884
Libristo code
16072346
Publishers
Amsterdam University Press
Weight
574
Dimensions
243 x 163 x 23
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