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Online Consumer Behavior
Theory and Research in Social Media, Advertising and E-tail
Language
English
English
Book
Paperback
Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and adverti...
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Libristo code: 16386703
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143 b
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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business prac
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About the book
Full name
Online Consumer Behavior
Author
Angeline Close Scheinbaum
Language
English
English
Binding
Book - Paperback
Date of issue
2017
Number of pages
400
EAN
9781138107557
ISBN
9781138107557
Libristo code
16386703
Publishers
Taylor & Francis Ltd
Weight
580
Dimensions
228 x 152 x 30
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