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On Message

Name: On Message
Brand: SAGE Publications Inc
SKU: 04686032
Price: 51.49 EUR
Availability: InStock
Author: Pippa Norris
ISBN: 9780761960744

Communicating the Campaign

Language

English

Book Paperback

Libristo code: 04686032

Publishers SAGE Publications Inc, May 1999

To what extent are the techniques of campaigning and media management critical to the outcome of mod... Full description

Libristo code: 04686032

126 b

51.49 € VAT included

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To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading scholars to provide a comprehensive analysis of the role and impact of political communications during election campaigns. They set the context of election campaigning in Britain, and the methodology used to undertand media effects, review party strategies and resulting media coverage, and draw together evidence of the impact of the 1997 British General Election campaign, analyzing how far television and the press media influenced the public's civic engagement, agenda priorities, and party preferences.