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Offensive Marketing

Name: Offensive Marketing
Brand: Taylor & Francis Ltd
SKU: 10918596
Price: 245.59 EUR
Availability: InStock
Author: DAVIDSON
ISBN: 9781138145085

DAVIDSON

Language

English

Book Hardback

Libristo code: 10918596

Publishers Taylor & Francis Ltd, July 2016

Offensive Marketing is the best source for competitive executives who are serious about strengthenin... Full description

Libristo code: 10918596

601 b

245.59 € VAT included

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Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.

Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.