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Nutzensegmentierung Und Alternative Segmentierungsans tze

Eine Vergleichende Gegen berstellung Im Handelsmarketing

Language GermanGerman
Book Paperback
Book Nutzensegmentierung Und Alternative Segmentierungsans tze Tatjana König
Libristo code: 02163156
Publishers Deutscher Universitätsverlag, October 2001
Tatjana König zeigt, dass die Nutzensegmentierung für eine Vielzahl von Anwendungen als überlegener...
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Tatjana König zeigt, dass die Nutzensegmentierung für eine Vielzahl von Anwendungen als überlegener Segmentierungsansatz anzusehen ist, und entwickelt einen generellen Anwendungsrahmen für den Handelsbereich.§

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About the book

Full name Nutzensegmentierung Und Alternative Segmentierungsans tze
Author Tatjana König
Language German
Binding Book - Paperback
Date of issue 2001
Number of pages 217
EAN 9783824474639
ISBN 3824474638
Libristo code 02163156
Publishers Deutscher Universitätsverlag
Weight 249
Dimensions 133 x 203 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Economics
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