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Nutzenorientierte Marktsegmentierung

Ein Integrativer Ansatz Zum Zielgruppenmarketing Im Verkehrsdienstleistungsbereich

Language GermanGerman
Book Paperback
Book Nutzenorientierte Marktsegmentierung Jesko Perrey
Libristo code: 01480166
Publishers Gabler Verlag, August 1998
Jesko Perrey leitet am Beispiel des Verkehrsdienstleistungsbereichs einen integrativen Ansatz zur nu... Full description
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Jesko Perrey leitet am Beispiel des Verkehrsdienstleistungsbereichs einen integrativen Ansatz zur nutzenorientierten Marktsegmentierung ab. Der Autor entwickelt auf dieser Basis einen mehrstufigen, empirisch validierten Segmentierungsansatz, der einen hohen Gestaltungs- und Ausrichtungsbezug für die Ableitung segmentspezifischer Marketing-Maßnahmen aufweist. Neben umfangreichen Ansatzpunkten eines nutzenorientierten Zielgruppenmarketing werden auch Möglichkeiten eines dynamischen Segment-Managements aufgezeigt.

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About the book

Full name Nutzenorientierte Marktsegmentierung
Author Jesko Perrey
Language German
Binding Book - Paperback
Date of issue 1998
Number of pages 313
EAN 9783409136983
ISBN 3409136983
Libristo code 01480166
Publishers Gabler Verlag
Weight 484
Dimensions 152 x 228 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Economics, Finance, Business & Management > Economics
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