Contact
How to shop
Delivery
Shopping guide
New Service Development Process in the collaborative networks context
English
216 b
Delivery to Austria
Up to 30 days for returns
Customers also purchased
/
Paperback
17.95
€
/
Paperback
17.95
€
Nowadays services are at the center of the economic activity and New Service Development (NSD) process has gained increased attention and has been described in the literature by a sequential process that emphasizes an organizational perspective. Given this increased attention, in the last decades, a remarkable number of researchers have attempted to identify factors that are crucial for the NSD process success. However, given the complexity involved in this NSD process, it can be carried out by the collaboration of a network of partner companies. In this way, it becomes increasingly relevant to promote global service research agendas that concomitantly draw on the interdisciplinary and crossfunctional perspective of academics and business executives. This research aimed to understand the complex NSD process and how this process happens in the Collaborative Network context. This study identified desirable performance factors of NSD in the CNs context in large projects, analyzing how the factors evolve and how they influence the different stages along the NSD process. These results contribute for integrating CNs and NSD research to cope with the new challenges of large NSD project.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
/
Paperback
26.59
€
/
Hardback
46.49
€
/
Paperback
19.09
€
Hi! I'm Libroamiko, your book advisor.
How can I help you?