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New Product Development
Language
English
English
Book
Hardback
Brooke brings an academic and Mills a practical background to business management. They argue that i...
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Libristo code: 06709328
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333 b
333 b
135.89
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Brooke brings an academic and Mills a practical background to business management. They argue that innovation is not merely a staff function, but a line-management task that calls for the same aggressive thrust as marketing and sales, and is the responsibility of every officer in the company. They e
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About the book
Full name
New Product Development
Author
Michael Z. Brooke
Language
English
English
Binding
Book - Hardback
Date of issue
2002
Number of pages
248
EAN
9780789015662
ISBN
9780789015662
Libristo code
06709328
Publishers
Taylor & Francis Inc
Weight
521
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