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New Luxury Management

Name: New Luxury Management
Brand: Springer International Publishing AG
SKU: 12580387
Price: 167.99 EUR
Availability: InStock
Author: Emmanuelle Rigaud-Lacresse
ISBN: 9783319417264

Creating and Managing Sustainable Value Across the Organization

Emmanuelle Rigaud-Lacresse

Fabrizio Maria Pini

Language

English

Book Hardback

Libristo code: 12580387

Publishers Springer International Publishing AG, January 2017

Presenting a vision of the luxury sector and its management, this edited book describes "the new lux... Full description

Libristo code: 12580387

411 b

167.99 € VAT included

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Presenting a vision of the luxury sector and its management, this edited book describes "the new luxury" through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of "luxury" are linked to specific resources and competencies found throughout the value chain and that value is a result of the interaction between the brand and stakeholders, and more precisely with their clients. Taking an interdisciplinary approach, New Luxury Management encompasses both strategic and functional aspects of luxury management, providing innovative solutions to the successful creation and management of value across the organization, from leadership, human resources, financial management, marketing and economic perspectives.?