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This book discusses the concept of networked public communication (NPC) and its development in China. It begins by analyzing the context in which NPC emerged and is currently booming in China, including its historical, technological and social background. It then moves on to discuss the subject and media of NPC, that is, its features as the subject of communication behaviors and the features of various social media. Later chapters examine NPC by analyzing actual cases at the micro-, meso and macro-level respectively, highlighting: the way information flows under certain types of control in the process of networked public communication and a summary of the features and model of NPC; a summary of the regularity and culture of group behavior based on the case of how a networked public reacts to regulations of the Internet; and the relationship between NPC and the transition of China's society as a whole on a macro basis from the perspective of "power games."
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