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Narrative and Innovation
New ideas for business administration, strategic management and entrepreneurship
Language
English
English
Book
Paperback
Two terms, narrative and innovation, were brought together in an interdisciplinary and interactive c...
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Libristo code: 01688379
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Two terms, narrative and innovation, were brought together in an interdisciplinary and interactive conference in Karlsruhe, Germany, in 2010. The intention was to offer a forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation therefore offers a comprehensive overview of scientific and industrial perspectives beyond the mainstreams. The target groups are academic people and practitioners who search for fresh ideas and new combinations of thoughts.
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About the book
Full name
Narrative and Innovation
Author
Andreas P. Müller, Lutz Becker
Language
English
English
Binding
Book - Paperback
Date of issue
2013
Number of pages
275
EAN
9783658013745
ISBN
3658013745
Libristo code
01688379
Publishers
Springer Fachmedien Wiesbaden
Weight
364
Dimensions
148 x 210 x 15
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