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Language
German
German
Book
Paperback
Martin Gentischer befasst sich mit der Erstellung eines möglichst lückenlosen Marketingkonzepts für...
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Libristo code: 01554665
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122 b
122 b
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Martin Gentischer befasst sich mit der Erstellung eines möglichst lückenlosen Marketingkonzepts für ein neu entstehendes Stadtmuseum auf der Basis aktueller wissenschaftlicher Erkenntnisse und Erfahrungen aus den Bereichen Kultur- und Museumsmarketing. Besondere Konzentration gilt den Möglichkeiten der Zielgruppensegmentierung und den Kommunikationsmaßnahmen, darunter auch der praktischen Auseinandersetzung mit Social Media.
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About the book
Full name
Museumsmarketing
Author
Martin Gentischer
Language
German
German
Binding
Book - Paperback
Date of issue
2011
Number of pages
103
EAN
9783531185569
ISBN
353118556X
Libristo code
01554665
Publishers
Vs Verlag Fur Sozialwissenschaften
Weight
136
Dimensions
147 x 206 x 10
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