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Multimedia-Management

Strategien und Konzepte für Zeitungs- und Zeitschriftenverlage im digitalen Informationszeitalter

Language GermanGerman
Book Paperback
Book Multimedia-Management Frank Keuper
Libristo code: 06800256
Publishers Gabler, January 2003
"Content" ist der digitale Rohstoff des Internets.Die Autoren liefern ein interbetrieblich ausgerich... Full description
? points 122 b
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"Content" ist der digitale Rohstoff des Internets.Die Autoren liefern ein interbetrieblich ausgerichtetes Management-Konzept zur Beherrschung der Konvergenz im Mediensektor.Dabei werden neben organisatorischen Aspekten sowohl technologische Anforderungen als auch notwendige Change-Management-Ansätze auf Mitarbeiterebene herausgearbeitet. Ein weiterer Schwerpunkt liegt auf der strategischen Steuerung und dem Controlling von Multimedia-Aktivitäten eines Zeitungs- und Publikumszeitschriftenverlages.Bestehende Geschäftsmodelle werden auf den Prüfstand gestellt bzw. innovative Geschäftsmodelle entwickelt und damit konkrete Handlungsoptionen für Verlage aufgezeigt.

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About the book

Full name Multimedia-Management
Author Frank Keuper, Rene Hans
Language German
Binding Book - Paperback
Date of issue 2003
Number of pages 358
EAN 9783409119269
ISBN 3409119264
Libristo code 06800256
Publishers Gabler
Weight 616
Dimensions 170 x 240 x 20

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
Mathematics & Science > Mathematics > Probability & statistics
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