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Multi-Channel-Management

Language GermanGerman
Book Paperback
Book Multi-Channel-Management S Naujoks
Libristo code: 09488122
Publishers Gbi-Genios Verlag, July 2015
Multi-Channel-Management bedeutet den gleichzeitigen Vertrieb von Produkten und Dienstleistung über... Full description
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Multi-Channel-Management bedeutet den gleichzeitigen Vertrieb von Produkten und Dienstleistung über verschiedene Vertriebskanäle, wobei neue Kanäle wie z. B. das Internet eine wichtige Rolle spielen. Multi-Channel-Strategien leiten sich ab aus gewandelten Kundenbedürfnissen und dem Streben der Unternehmen nach Umsatzwachstum durch neue Zielgruppen und Märkte. Erfolgreiches Multi-Channel-Management zeichnet sich durch eine konsequente Integration sämtlicher Vertriebswege aus, wobei sich die Integration dabei nicht nur auf eine einheitliche Kommunikation bezieht, sondern auch auf die Integration sämtlicher Kundendaten in eine einheitliche IT-Plattform.

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About the book

Full name Multi-Channel-Management
Author S Naujoks
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 18
EAN 9783737942393
ISBN 3737942390
Libristo code 09488122
Publishers Gbi-Genios Verlag
Weight 50
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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