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Monitoramento de Satisfação de Cliente em Contexto B2B

Name: Monitoramento de Satisfação de Cliente em Contexto B2B
Brand: Novas Edicioes Academicas
SKU: 20392968
Price: 43.49 EUR
Availability: InStock
Author: Marcos Oliveira
ISBN: 9783330197701

Um survey em empresas com certificado ISO 9000 no Estado de São Paulo, Brasil

Marcos Oliveira

Language

Portuguese

Book Paperback

Libristo code: 20392968

Publishers Novas Edicioes Academicas, November 2016

O objetivo deste trabalho é identificar como as empresas que operam no contexto business to business... Full description

Libristo code: 20392968

106 b

43.49 € VAT included

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O objetivo deste trabalho é identificar como as empresas que operam no contexto business to business monitoram a satisfaç?o de seus clientes. O tema é bastante relevante no cenário atual onde as empresas investem expressivas quantias em programas que melhoria e possuem grande dificuldade em avaliar se tais programas impactam na satisfaç?o dos clientes e, consequentemente em sua fidelizaç?o. O universo para coleta de dados foi as empresas com certificaç?o ISO 9000 no Estado de S?o Paulo, Brasil.