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Moderating Focus Groups

Name: Moderating Focus Groups
Brand: SAGE Publications Inc
SKU: 04683607
Price: 44.69 EUR
Availability: InStock
Author: Richard A. Krueger
ISBN: 9780761908210

Richard A. Krueger

Language

English

Book Paperback

Libristo code: 04683607

Publishers SAGE Publications Inc, September 1997

This volume is indispensable for those who want to improve their focus group moderating skills. Base... Full description

Libristo code: 04683607

109 b

44.69 € VAT included

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This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.