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Moderating Focus Groups
Language
English
English
Book
Paperback
Designed specifically for the needs of the focus group moderator, this comprehensive guide covers ev...
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Libristo code: 02166578
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231 b
231 b
94.29
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Designed specifically for the needs of the focus group moderator, this comprehensive guide covers everything from pre-session participant recruitment to post-session reporting. In addition, the author includes a wealth of advanced and new techniques, such as those for managing group dynamics, energizing a tired group, projective techniques, personaility association and position fixing. Extremely practical and well-written, the book includes chapter summaries and a helpful glossary.
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About the book
Full name
Moderating Focus Groups
Author
Thomas L. Greenbaum
Language
English
English
Binding
Book - Paperback
Date of issue
2000
Number of pages
264
EAN
9780761920441
ISBN
0761920447
Libristo code
02166578
Publishers
SAGE Publications Inc
Weight
370
Dimensions
152 x 228 x 14
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