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Models for Innovation Diffusion
Language
English
English
Book
Paperback
Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines...
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Libristo code: 04713632
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70 b
70 b
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Mahajan and Peterson have provided an introduction to diffusion models that bridges the disciplines and sets out the basic findings in a clear and consistent way. Their book is a lucid, state-of-the-art description of the powerful tools for investigating the temporal diffusion of any innovation. The approach they use is abstract and general, but the inclusion of a number of helpful examples makes it accessible to a wider range of readers.
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About the book
Full name
Models for Innovation Diffusion
Author
Vijay Mahajan, Robert A. Peterson
Language
English
English
Binding
Book - Paperback
Date of issue
1985
Number of pages
88
EAN
9780803921368
ISBN
0803921365
Libristo code
04713632
Publishers
SAGE Publications Inc
Weight
144
Dimensions
142 x 216 x 6
Categories
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