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Mobilizing Invisible Assets
Language
English
English
Book
Paperback
The author suggests that successful corporate strategies depend upon the marshalling of a firm's "in...
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Libristo code: 04636250
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The author suggests that successful corporate strategies depend upon the marshalling of a firm's "invisible assets" - resources such as technical know-how, the visibility of a brand name, or knowledge of a customer base - as well as its tangible assets, such as people, goods and money. He emphasizes the ways strategy must fit the firm's external environment and also stresses the importance of internal fit within the organization.
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About the book
Full name
Mobilizing Invisible Assets
Author
Hiroyuki Itami, Thomas W. Roehl
Language
English
English
Binding
Book - Paperback
Date of issue
1991
Number of pages
200
EAN
9780674577718
ISBN
067457771X
Libristo code
04636250
Publishers
Harvard University Press
Weight
302
Dimensions
233 x 159 x 12
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