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Mobile Marketing für Messen

Integrierte Kommunikation im Messemarketing der Aussteller

Language GermanGerman
Book Paperback
Book Mobile Marketing für Messen Florian Bernard
Libristo code: 12764059
Publishers Wissenschaft & Praxis, June 2010
Noch immer sind Messen das bedeutendste Instrument innerhalb der Unternehmenskommunikation und nicht... Full description
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Noch immer sind Messen das bedeutendste Instrument innerhalb der Unternehmenskommunikation und nicht ersetzbar. Dennoch hinterfragen sowohl Aussteller als auch Besucher verstärkt zeitliche und monetäre Aufwendungen für Messebesuche - ein zwangsläufiger Bedeutungszuwachs für das Messemarketing! Innovative multimediale Dienste und die flächendeckende Verfügbarkeit von mobilen Geräten erweitern die Kommunikationskanäle generell; das vorliegende Buch widmet sich diesen neuen Möglichkeiten und betrachtet sie mit dem Fokus auf Messeaussteller. Der Wunsch nach intelligenten und anpassbaren Instrumenten, die sowohl in den Kommunikationsmix integrierbar sind als auch Messebesuchern einen Mehrwert bieten, wird anhand von Methoden und Anwendungsbeispielen erläutert.

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About the book

Full name Mobile Marketing für Messen
Author Florian Bernard, Stefan Luppold
Language German
Binding Book - Paperback
Date of issue 2010
Number of pages 121
EAN 9783896735003
ISBN 3896735004
Libristo code 12764059
Publishers Wissenschaft & Praxis
Weight 212
Dimensions 158 x 216 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
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