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Mixed Method Research Design
An Application in Consumer-Brand Relationships (CBR)
Language
English
English
Book
Paperback
This book will help readers design and conduct research in management-related fields. It examines th...
Libristo code: 16082770
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132 b
132 b
53.79
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This book will help readers design and conduct research in management-related fields. It examines the procedures of mixing qualitative and quantitative research paradigms for both hypothesis development and testing.
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About the book
Full name
Mixed Method Research Design
Author
S. Sreejesh, Sanjay Mohapatra
Language
English
English
Binding
Book - Paperback
Date of issue
2016
Number of pages
174
EAN
9783319349688
ISBN
3319349686
Libristo code
16082770
Publishers
Springer International Publishing AG
Weight
2934
Dimensions
155 x 235 x 10
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