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Mishen' vkusa

Name: Mishen' vkusa
Brand: Palmarium Academic Publishing
SKU: 14210993
Price: 73.69 EUR
Availability: InStock
Author: Inna Vladimirovna Maruseva
ISBN: 9783659722561

Axiomy i struktura art-marketinga. Graficheskij dizajn i kreativ. Reklamnye art-memy. "Zolotoe sechenie" v reklame

Inna Vladimirovna Maruseva

Language

Russian

Book Paperback

Libristo code: 14210993

Publishers Palmarium Academic Publishing, November 2015

Kniga posvyashhena vyrabotke principov, priemov, i metodov kreativnoj raboty v art-prostranstve dlya... Full description

Libristo code: 14210993

180 b

73.69 € VAT included

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Kniga posvyashhena vyrabotke principov, priemov, i metodov kreativnoj raboty v art-prostranstve dlya posledujushhego marketingovogo prodvizheniya proektov. Rabota yavlyaetsya vtoroj knigoj avtora v serii "Tvorcheskaya reklama". V nej podrobno rassmotreny priemy tvorcheskogo metoda sozdaniya reklamy "Zolotoe sechenie". Krome togo, avtor rassmatrivaet raznicu ponyatij "kreativnoe" i "tvorcheskoe". Izuchaet i formuliruet axiomy art-marketinga. Vydelyaet osnovnye slagaemye art-marketinga. Provodit analiz uslovij sushhestvovaniya art-memov v reklamnom prostranstve, vyvodit chitatelya na svojstva logotipov kak geshtal'tov. Dlya shirokogo kruga chitatelej: studentov, prepodavatelej, hudozhnikov, dizajnerov, specialistov po marketingu i kreativu.