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English
Book
Paperback
Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophist...
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Libristo code: 07395489
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38 b
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Today's 18-to-40-year-olds make for a notoriously elusive group of consumers: they're savvy, sophisticated, and particular. They're all but immune to traditional advertising and have an instinctive sense of quality and fair pricing. Inundated with choices,
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About the book
Full name
Mind Your X's and Y's
Author
Lisa Johnson
Language
English
English
Binding
Book - Paperback
Date of issue
2010
Number of pages
288
EAN
9780743277518
ISBN
9780743277518
Libristo code
07395489
Publishers
Simon & Schuster
Weight
352
Dimensions
152 x 229 x 18
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