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Methods in Consumer Research, Volume 2

Alternative Approaches and Special Applications

Language EnglishEnglish
Book Hardback
Book Methods in Consumer Research, Volume 2 Gaston Ares
Libristo code: 16233423
Publishers Elsevier Books, January 2018
Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings to... Full description
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Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and

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About the book

Full name Methods in Consumer Research, Volume 2
Author Gaston Ares, Paula A. Varela Tomasco
Language English
Binding Book - Hardback
Date of issue 2018
Number of pages 478
EAN 9780081017432
ISBN 008101743X
Libristo code 16233423
Publishers Elsevier Books
Weight 902
Dimensions 152 x 229 x 31

Categories

Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Reference, Information & Interdisciplinary subjects > Research & information: general > Research methods: general
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