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German
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Die Messewirtschaft blickt auf ein zwiespältiges Jahr 2011 zurück. Zwar ist der Gesamtumsatz der Mes...
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Libristo code: 09488837
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34 b
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Die Messewirtschaft blickt auf ein zwiespältiges Jahr 2011 zurück. Zwar ist der Gesamtumsatz der Messewirtschaft im Vergleich zu 2010 leicht gesunken, die Zahl der Aussteller und Besucher ist jedoch im Vergleich zu den Vorveranstaltungen gestiegen. Dabei trug vor allem das Ausland zum Wachstum bei. Für 2012 ist man optimistisch. Denn die Position des Instruments Messe im Marketingmix hat sich verbessert.
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About the book
Full name
Messeveranstalter
Author
Markus Hofstetter
Language
German
German
Binding
Book - Paperback
Date of issue
2015
Number of pages
18
EAN
9783737949927
ISBN
3737949921
Libristo code
09488837
Publishers
Gbi-Genios Verlag
Weight
50
Dimensions
178 x 254 x 2
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