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Media Reloaded

Mediennutzung im digitalen Zeitalter

Language GermanGerman
Book Paperback
Book Media Reloaded Arnold Picot
Libristo code: 01655321
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, March 2010
Klassische Medien wie Fernsehen oder Print stehen durch das Aufkommen interaktiver, partizipativer u... Full description
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Klassische Medien wie Fernsehen oder Print stehen durch das Aufkommen interaktiver, partizipativer und selbstbestimmter Formen der Mediennutzung, wie sie das Internet ermöglicht, vor großen Herausforderungen. Für diesen Band sind die wichtigsten Protagonisten des Medienmarktes zusammengekommen, um die Entwicklung tradierter Geschäftsmodelle zu beurteilen und die Möglichkeiten und Chancen, die sich aus den neuen Techniken ergeben zu diskutieren. Das Buch gibt einen Ausblick auf zukünftige Entwicklungen im Mediensektor in den Bereichen Werbung und Interaktion. Es skizziert den Wandel der Geschäftsmodelle und diskutiert die Herausforderungen, die sich aus den Veränderungen für den digitalen Konsumenten ergeben.

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About the book

Full name Media Reloaded
Author Arnold Picot, Axel Freyberg
Language German
Binding Book - Paperback
Date of issue 2010
Number of pages 136
EAN 9783642112423
ISBN 3642112420
Libristo code 01655321
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 202
Dimensions 156 x 234 x 7

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Research & development management
Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Economics, Finance, Business & Management > Business & Management > Management & management techniques > Knowledge management
Biography, Literature & Literary studies > Plays, playscripts > Classic & pre-20th century plays
Economics, Finance, Business & Management > Business & Management > Business mathematics & systems
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries
Computing & Information Technology > Business applications
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