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Matchbox Toys
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41 b
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Lesney Products was formed in 1947 to make zinc castings, mainly for the building industry toys were a sideline when business happened to be slow. To cash in on the upcoming 1953 Coronation of Princess Elizabeth they decided to model a miniature of the Coronation Coach. When this sold a million pieces it spurred on and financed a new venture that would become a household name Matchbox Miniatures. In 1954 came the 5 London Bus and the 7 Horse Drawn Milk Float and the range took off, with road vehicles of all sorts, all modelled at a size that would fit in a childs hand. And these were joined by Accessory Packs and Major Packs, slightly larger
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