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Internetapotheke Versus Stationare Apotheke

Veranderungen Des Apothekenmarktes Im Internet-Zeitalter

Language GermanGerman
Book Paperback
Book Internetapotheke Versus Stationare Apotheke Prof. Dr. Michael Lingenfelder
Libristo code: 03621374
Publishers Gabler Verlag, November 2008
Christian Ciesielski arbeitet Modifikationen des etablierten Kaufverhaltens in stationären Apotheken... Full description
? points 171 b
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Christian Ciesielski arbeitet Modifikationen des etablierten Kaufverhaltens in stationären Apotheken heraus und beurteilt die durch das Internet initiierten Neuerungen der Kaufgewohnheiten aus Marketinggesichtspunkten. Er gibt Handlungsempfehlungen für eine notwendige Positionierung und das Kundenmanagement der stationären Apotheker.

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About the book

Full name Internetapotheke Versus Stationare Apotheke
Author Prof. Dr. Michael Lingenfelder, Christian Ciesielski
Language German
Binding Book - Paperback
Date of issue 2008
Number of pages 317
EAN 9783834913128
ISBN 383491312X
Libristo code 03621374
Publishers Gabler Verlag
Weight 399
Dimensions 148 x 210 x 18

Categories

Economics, Finance, Business & Management > Business & Management > Business strategy
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