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Marketing

Uchebnoe posobie

Language RussianRussian
Book Paperback
Book Marketing Mikhail Shibaev
Libristo code: 07170947
Publishers Palmarium Academic Publishing, August 2012
Dannoe uchebnoe posobie prednaznacheno dlya studentov ekonomicheskikh spetsial'nostey (bakalavry). D... Full description
? points 135 b
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Dannoe uchebnoe posobie prednaznacheno dlya studentov ekonomicheskikh spetsial'nostey (bakalavry). Dostatochno kratko izlozheny teoreticheskie osnovy organizatsii marketinga kak filosofii i instrumentariya predprinimatel'stva. Posobie v dostupnoy forme znakomit s osnovami marketinga.Rassmotreny printsipy i metody marketingovykh issledovaniy. V didakticheskom plane privodyatsya zadachi, testy, situatsii, terminologicheskiy slovar' po marketingu, chto pozvolyaet zakrepit' i proverit' poluchennye znaniya. Avtory-sostaviteli pri podgotovke etogo posobiya stavili edinstvennuyu tsel': v dostupnoy forme poznakomit' studentov s osnovami marketinga i putyami ispol'zovaniya etikh znaniy na praktike, poznavat' slozhnyy i postoyanno menyayushchiysya mir marketinga. V knige ispol'zovany teoreticheskie, prakticheskie i spetsial'nye metodicheskie priemy, oblegchayushchie usvoenie materiala.

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About the book

Full name Marketing
Author Mikhail Shibaev, Lyubov' Shibaeva
Language Russian
Binding Book - Paperback
Date of issue 2012
Number of pages 152
EAN 9783847397557
ISBN 3847397559
Libristo code 07170947
Publishers Palmarium Academic Publishing
Weight 231
Dimensions 152 x 229 x 9

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing
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