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English
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This exciting introductory book covers both a theoretical and practical approach to the wide-ranging...
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Libristo code: 05122926
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274 b
274 b
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This exciting introductory book covers both a theoretical and practical approach to the wide-ranging discipline of marketing. It takes the reader through a step-by-step logical process beginning with the basic origins and concepts of marketing, knowing the customer, segmentation and the importance of marketing research through every element of the marketing mix finishing with a simple but detailed approach to the marketing planning process. Models are used throughout to aid understanding.
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About the book
Full name
Marketing
Author
Ray Wright
Language
English
English
Binding
Book - Paperback
Date of issue
1999
Number of pages
320
EAN
9781861525260
ISBN
1861525265
Libristo code
05122926
Publishers
Cengage
Weight
636
Dimensions
188 x 243 x 17
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