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Marketing - The Enyclopedic Dictionary
Language
English
English
Book
Paperback
Marketing is an international textbook designed for undergraduates and MBA courses. In addition to...
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Libristo code: 04898593
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112 b
112 b
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Marketing is an international textbook designed for undergraduates and MBA courses. In addition to providing comprehensive coverage of all traditional marketing topics, it also covers applications and issues within the service and non--profit sectors, together with new developments in marketing theory and practice.
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About the book
Full name
Marketing - The Enyclopedic Dictionary
Author
David Mercer
Language
English
English
Binding
Book - Paperback
Date of issue
1999
Number of pages
600
EAN
9780631211266
ISBN
0631211268
Libristo code
04898593
Publishers
John Wiley and Sons Ltd
Weight
752
Dimensions
245 x 174 x 30
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