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Language
German
German
Book
Paperback
Das Lehrbuch richtet sich in erster Linie an Studierende an wissenschaftlichen Hochschulen, die im R...
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Libristo code: 01570623
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86 b
86 b
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Das Lehrbuch richtet sich in erster Linie an Studierende an wissenschaftlichen Hochschulen, die im Rahmen ihres Grund- oder Bachelor-Studiums Lehrveranstaltungen zum Thema Marketing besuchen. Es ermöglicht dem Leser einen kompakten Einstieg in das moderne Marketing. Besonderer Wert wird hierbei auf die Vermittlung eines elementaren Methoden- und Modellverständnisses gelegt. Der Leser soll auf diese Weise in die Lage versetzt werden, qualitatives Faktenwissen mit analytischen Denkprinzipien zu verbinden, um so profunde Marketingentscheidungen treffen zu können.
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About the book
Full name
Marketing
Author
Reinhold Decker, Frank Kroll, Ralf Wagner
Language
German
German
Binding
Book - Paperback
Date of issue
2016
Number of pages
268
EAN
9783540874553
ISBN
3540874550
Libristo code
01570623
Weight
485
Dimensions
168 x 240 x 15
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